Consulting and Craft · Group
In Practice
Direct essays on engineering practice -- testing, technical debt, planning, post-mortems, async work, the quiet habits that hold a team together.
Consulting and Craft · In Practice
The Value Is in Ideas, Not Code
LLMs have made code implementation almost trivial. The bottleneck has shifted from writing code to knowing what to ask for. Your library of patterns, concepts, and hard-won experience is now your competitive advantage.
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The Price of Everything
Pricing isn't a finance decision; it's a product decision. The journey from a gut-feel launch number to validated unit economics is one of the hardest things a small team has to do, and one of the most consequential.
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Technical Debt Is a Loan, Not a Crime
Calling something 'tech debt' is usually an accusation. It shouldn't be. Used deliberately, debt is a tool: ship something imperfect, learn from the market, pay it back with what you learned. Used carelessly, it compounds until the interest swallows the principal.
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